This is the secondary research that we undertook before filming our thriller so that we knew how we could adapt our thriller to make it more successful if it were released in the box office.
Thrillers did not do substantially well at the box office, only grossing 29.1 Million pounds in the UK box office which equated to 2.5% of total box office gross. Out of 16 genres, thrillers came 12th. This shows us that the thriller genre is not very popular as compared to other genres in the UK; however, the action genre grossed £246.6 Million and ranked second in total gross in the UK last year. In terms of worldwide gross, only Gravity of the top ten films of 2013 could be considered a thriller, grossing a total of 716.4 million US dollars internationally and 53,115,202 million dollars (about £31 million) of that from the UK. Most of the top grossing films in 2013 were action movies like Iron Man 3. So far, worldwide, in 2014 all of the top ten, have action elements. This is why we decided to add action elements to our thriller film, this would be easy to add since in our opening we already have a gun shot, and if we were to make the rest of the film, it would be easy to have gun fight sequences. The constant references to the death in the opening of the film gives an overtone of death, making it easier to incorporate action into the film. Crime also did quite well at the box office, grossing £57.5 Million, coming eighth in the box office in the UK, crime elements are, also, easy to incorporate into our Thriller.
In the top twenty UK films, the split between genders shows that males like thrillers more than females, with Captain Phillips having the biggest split (69% male, compared to 31% female), this is partly why we did not mind having to change the female character in our opening to a male one (we had to change the gender due to availability of our actors). Thrillers, also, featured in the most popular films for most socio-economic classes, more dramatic films like Captain Phillips and Gravity feature high for higher classes, however not the highest, while more action heavy films like Fast & Furious 6 was more popular with lower middle and working classes. Fast & Furious 6 had the widest appeal and made 788,679,850 US dollars worldwide, compared to Captain Phillips’ 218,791,811 US dollars. This another reason why it is good that we can easily have action elements in our Thriller.