Primary Audience Research

In order to find out some of what audiences like, we conducted a survey, some of the results of this survey have helped us in developing how our thriller.

favourite genresBecause action films did so well, in our survey Action was joint second when we asked what people’s favourite film genre, we may incorporate action film elements, some of the effects that come with incorporating action elements into the film are the possible chances of the film becoming a part of the action genre or becoming too gory. The fact that thrillers are too gory is one of the things that people disliked about the thriller genre, as discovered by our survey, with 10% of survey takers saying they did not like the gore that can be commonplace in the thriller genre. To combat this we decided to have the deaths happening off screen to minimize gore but still retain the slight element of action without it becoming too action heavy. This means that the film could also be classified as a 15, which would be suitable because of the large percentage of people taking our survey fitting into the 16-20 age range, which more than 70% of survey respondents were.

We found that 71% of people go to the cinema 1-2 times per month. To keep up with this we had to make our thriller memorable. We did this by incorporating psychological elements into our film through subliminally telling the audience that there is a deeper meaning to what it is they’re seeing on-screen. This also fits in with some of the other audience research that was conducted; the survey telling us that audiences enjoyed psychological narratives in the thriller genre.

Almost all survey respondents said that they go to see films socially (only one said that they did not), therefore, our thriller must have a wide appeal, otherwise film goers may choose another film that more of the group that they are with want to see, this is another reason that we will add action elements to our film.

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