In the film industry, how has one media conglomerate used synergy successfully?


Disney owns a number smaller companies such as Pixar, Marvel Entertainment and Lucasfilm. Through these subsidiaries many films have been created, or are in development, these in include animated films from Pixar such as the Toy Story films, Finding Nemo and The Incredibles; superhero films from Marvel, including the Avengers and the films that tie-in to the Avengers  and the upcoming seventh Star Wars film from Lucasfilm.

Theme Parks

Disney has numerous theme parks around the globe, where people can interact with disney’s characters, and rides are themed around their franchises.


There are many Disney stores, these sell merchandise that pertain to Disney’s properties, helping to increase and maintain awareness of their franchises.


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