Convergence on the X-Men Days Of Past Website

Explain how the websites have used convergence to increase audience awareness and participation in order to promote and sustain interest in the film and/or its franchise. Screen Shot 2015-01-15 at 11.45.59

At the top of the home page, the visitor sees a impactful banner featuring the large cast of the film. The user can drag the ‘X’ that is layered over the image to reveal characters from the two different time periods seen in this film. This helps to engage the audience as it involves participating in an activity.  This gives insight into the film as the user can clearly see that within the ‘X’ it shows government buildings in Washington DC in tact, while outside of the ‘X’ the same scene appears more dystopian. Screen Shot 2015-01-15 at 11.46.26

Continue reading

Advertisements