In the film industry, how has one media conglomerate used synergy successfully?

Disney

Disney owns a number smaller companies such as Pixar, Marvel Entertainment and Lucasfilm. Through these subsidiaries many films have been created, or are in development, these in include animated films from Pixar such as the Toy Story films, Finding Nemo and The Incredibles; superhero films from Marvel, including the Avengers and the films that tie-in to the Avengers  and the upcoming seventh Star Wars film from Lucasfilm.

Continue reading

Advertisements