How has the Avengers franchise benefited from multi-media Convergence?

This franchise uses a multitude of cross-media convergence methods for both business and artistic reason.

Comics

These films are based on the Marvel comicbooks, Marvel exploit this fact to promote their films amongst comicbook readers as well as using the films to make comicbooks more accessible to new readers.

Screen Shot 2015-01-16 at 09.43.09This comicbook was released in conjunction with the first Avengers film. This was designed to milk the success of the Avengers film by giving readers more of the flavour of those films.

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